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When it comes to preparing your home for the market and determining its value, there are several factors that should be considered. The antiquated model of a Comparative Market Analysis, or CMA, leaves way too many variables on the table, and doesn’t allow you to position your home on the market to get the best offer possible.

Here at the Nickley Group, we have a team of expert advisors who will offer you something that’s a step above a CMA, an equity evaluation. An equity value is our way of determining home value that looks at many different factors including inventory and demand in the market, pricing trends and strategies, market absorption rates, and more. This is going to give us the clearest idea of where to position your home to sell for the most amount of money possible.

An expert advisor is also going to know how to help yo; ...

Want to sell your Orlando Home? Get a FREE home value report | Want to buy an Orlando Home? Search all homes for sale

Today we'll be discussing the strategies that we use to market our listings. An average agent will spend only about $100 dollars per month on marketing, but we spend $10,000 to $12,000 every month to market our homes.
We actually consider ourselves a marketing firm that happens to sell homes. Our 151-Step marketing plan ensures that your home is shown to the largest possible audience, which will in turn attract the most qualified buyers.
Part of our marketing plan involves using professional photography because when your home is listed online, the photos you use must be high quality in order to attract the attention of buyers. We consider the first showing of your home to take place online, and that's why we think photography is so important to the sale of your home. 
We also take the open house concept to a new level with our mega open house ev. ...

With all the buzz being created in the strengthening housing market many homeowners are asking the question "Is it a good time to sell my home or should I wait a little longer?"

The easy answer to this question for many is "yes" and consumer attitudes are strongly supporting that notion.  A recent survey by Fannie May in July 2013 shows that over 50 percent of the people surveyed said they believed it was a great time to sell, which is a huge jump from 16 percent for the same month last year. Interestingly, at the same time over 80 percent of Fannie Mae's respondents believe that now is also a good time to buy. Redfin conducted a similar survey of real estate agents, which revealed that 82 percent felt it was a great time to sell.

Considering how many times I've had to answer this question, it would be easiest to just say "Yes, it's a great time to sell", but I'd like to provide a little more insight as to why it's such a great time.  

Far and away the best reason ...

Realtytrac just released its U.S. Home Equity & Underwater Report for September 2013 and the news was encouraging and gives many homeowners hope.  
While the report shows that more the 10 million homeowners nationwide are still underwater and owe at least 25 percent more on their mortgages than what their properties are worth, another 8.3 million homeowners are now only slightly underwater or above water, which puts them on track to have enough equity to sell sometime in the next 15 months without resorting to a short sale.  
In Florida, Realtytrac shows that 40 percent of homeowner's are deeply underwater with a loan-to-value of 125 percent or higher, which ranks the state third nationally.  On the brighter side, 13 percent of homeowners in Florida were resurfacing and now have, or soon will have equity.  On top of that, another 12 percent of Florida homeowner's are considered "equity rich" with a loan-to-value of 50 percent or lower.  Another interest ...