Monday, May 4, 2015 / by Tom Nickley
Today we'll be discussing the strategies that we use to market our listings. An average agent will spend only about $100 dollars per month on marketing, but we spend $10,000 to $12,000 every month to market our homes.
We actually consider ourselves a marketing firm that happens to sell homes. Our 151-Step marketing plan ensures that your home is shown to the largest possible audience, which will in turn attract the most qualified buyers.
Part of our marketing plan involves using professional photography because when your home is listed online, the photos you use must be high quality in order to attract the attention of buyers. We consider the first showing of your home to take place online, and that's why we think photography is so important to the sale of your home.
We also take the open house concept to a new level with our mega open house events. On average, we're placing 50-75 signs to drive traffic to our open houses and we're doing targeted Facebook ads to get that home in front of an extra 15,000 to 20,000 people. On top of this, we give away gift cards and do quarterly drawings for people who attend these open houses. These efforts usually bring in 50-100 people to our open houses, and attendance like this can help to increase the sale price of your home dramatically.
We also prospect our database of 5,000 active buyers. Our team is making an average of 2,000 phone calls per week to find the perfect buyer for your property. We also use individual property websites and virtual tours to increase the visibility of your home.
If you're thinking of buying or selling in Orlando, please don't hesitate to contact us. Also, let us know if you'd like to take a look at our 151 Step marketing plan and we can have it sent to you.